MICA Ahmedabad
Today, the discussion is all about one of the renowned institutes in India i.e. Mudra Institute of Communications located in Ahmedabad – MICA. It is the only institute from India involved in creating leadership in Strategic Marketing and Communication.
(MICA Ahmedabad is commonly used by students instead of MICA)
MICA was established in the year 1991. The further discussion will be focused on PGDM – C course.
MICA Courses offered
- PGDM C – (Post Graduate Diploma in Management – Communications)
- FPM – C (Fellow Program in Management – Communication)
- CCC (Crafting Creative Communication)
MICA Specializations
- Advertising & Brand Management,
- Digital Communication Management,
- Marketing Analytics,
- Media & Entertainment Management
MICA Eligibility Criteria
- Bachelor’s degree (10 + 2 + 3 system) or equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). The students in the final year of graduation can also apply
- The candidates must have attempted CAT or XAT or GMAT
MICA Fee and Intake
The 2-year fee for MICA PGDM program is Rs. 21,00,000/-
MICA also provides scholarships
| Program | Intake |
| PGDM-C | 180 seats |
| PGDM | 60 seats |
MICA Admission Process
- A candidate must have taken at least one of the three exams, CAT/ XAT/GMAT
- A candidate has to give MICAT
- Group Exercise and Personal Interview
Weightage
- CAT/XAT/GMAT: 20%
- MICAT: 30%
- GE: 20%
- PI: 30%
80%ile in CAT and XAT is healthy
MICAT consists of:
- Section A: Psychometric Test
- Section B: (has 4 sub-sections) – Verbal Ability, Quantitative Ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
- Section C: Descriptive Test
MICA PGDM Placement
- No. of students: 208
- Gender Ratio(M:F): 45:55
- Freshers: 38.1%
- Engineering students: 46.5%
The average salary offered at MICA Ahmedabad was Rs. 19 lakh per annum.
| Batch | 2019-2021 | 2020-2022 |
| Highest Salary | Rs. 49.75 LPA | Rs. 57.51 LPA (International) |
| Median Salary | Rs. 13 LPA | Rs. 17 LPA |
| Average Salary | Rs. 14.01 LPA | Rs. 19 LPA |
| Sectors | Average Salary | Highest Salary |
| FMCD | Rs. 22 LPA | Rs. 17.8 LPA |
| FMCG | Rs. 17.9 LPA | Rs. 28 LPA |
| IT/ITeS | Rs. 22.04 LPA | Rs. 57.51 LPA |
| Analytics, BFSI & Consulting |
Rs. 17.69 LPA | Rs. 36.83 LPA |
| Media & Advertising | Rs. 12.61 LPA | Rs. 15 LPA |
| Others | Rs. 17.32 LPA | Rs. 23 LPA |
Verdict
The students who are passionate about the specializations mentioned by MICA should not think much and apply for this institute. The institute is loaded with people having creative mindsets. Giant companies like Google, Amazon, Nestle, Samsung etc. visit the campus so there are ample opportunities for everyone to carve his/her identity in the Corporate world. Want to pursue a career in Media Industry and Communications? MICA is the best place
MICA GE-PI Experience and Expert Tips
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