MBA Colleges

MICA Ahmedabad Admission 2021: Eligibility, Fees, Cut-off, Placements

MICA Ahmedabad

Today, the discussion is all about one of the renowned institutes in India i.e. Mudra Institute of Communications located in Ahmedabad – MICA. It is the only institute from India involved in creating leadership in Strategic Marketing and Communication.

(MICA Ahmedabad is commonly used by students instead of MICA)

MICA was established in the year 1991. The further discussion will be focused on PGDM – C course.

MICA ahmedabad

MICA Courses offered

  • PGDM C – (Post Graduate Diploma in Management – Communications)
  • FPM – C (Fellow Program in Management – Communication)
  • CCC (Crafting Creative Communication)

MICA Specializations

  1. Advertising & Brand Management,
  2. Digital Communication Management,
  3. Marketing Analytics,
  4. Media & Entertainment Management

MICA Eligibility Criteria

  • Bachelor’s degree (10 + 2 + 3 system) or equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). The students in the final year of graduation can also apply
  • The candidates must have attempted CAT or XAT or GMAT

MICA Fees and Intake

Fees – Rs. 20,00,000 including accommodation

MICA also provides scholarships

Program Intake
PGDM-C 180 seats
PGDM 60 seats

MICA Admission Process

  1. A candidate must have taken at least one of the three exams, CAT/ XAT/GMAT
  2. A candidate has to give MICAT
  3. Group Exercise and Personal Interview



  • CAT/XAT/GMAT: 20%
  • MICAT: 30%
  • GE: 20%
  • PI: 30%


80%ile in CAT and XAT is healthy


MICAT consists of:

  • Section A: Psychometric Test
  • Section B: (has 4 sub-sections) – Verbal Ability, Quantitative Ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
  • Section C: Descriptive Test

MICA Placement Statistics

2018-2020 batch – 88 companies visited

2017-2019 2018-2020
Highest Package Rs. 58.2 LPA (International)

Rs. 25 LPA (Domestic)

Rs. 58.2 LPA (International)

Rs. 32.8 LPA (Domestic)

Average Package Rs. 12.8 LPA Rs. 13.9 LPA


MICA 2018-2020 Placement Report


Sectors Average Package Highest Package
FMCD & Retail Rs. 13.9 LPA Rs. 26.3 LPA
FMCG Rs. 21.7 LPA Rs. 58.2 LPA
E-Commerce, IT/ITeS Rs. 15.8 LPA Rs. 27.5 LPA
Analytics, BFSI &
Rs. 11.2 LPA Rs. 20 LPA
Advertising Rs. 10.6 LPA Rs. 17.4 LPA
Media Rs. 12.5 LPA Rs. 17 LPA
Others Rs. 12.5 LPA Rs. 26 LPA


The students who are passionate about the specializations mentioned by MICA should not think much and apply for this institute. The institute is loaded with people having creative mindsets. Giant companies like Google, Amazon, Nestle, Samsung etc. visit the campus so there are ample opportunities for everyone to carve his/her identity in the Corporate world. Want to pursue a career in Media Industry and Communications? MICA is the best place

MICA GE-PI Experience and Expert Tips

Must Explore

Group Discussion Guide

Personal Interview Guide

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